A lot of people became more reliant on Amazon during the pandemic . . . and they delivered, within two days. Or three. Or four. But now, they're looking for a raise.
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Amazon just announced they're jacking up the price of a Prime membership. They're raising the monthly fee from $13 to $15 . . . and the annual price will be bumped from $119 to $139. That's a hefty 17% increase. It's their first increase since 2018.
The higher rates kick in February 18th for new customers and March 25th for existing customers. (Social media is already being lit up with people saying nonsense like "Well, they just lost a loyal customer!" But let's be real. You aren't canceling. And even if you do, Amazon couldn't care less.)