Ok, I'll be honest I love Instagram BUT I don't really use the "live" feature. Which is why when my friend was telling me about the new filters I thought maybe they were just confusing the app with Snapchat.
NOPE! Instagram now has cute filters like a flower crown, animal ears and more for you to use but only when you are using the "live" feature.
Now some people are saying they are ripping off Snapchat but personally I think they are just trying to keep up with a similar app. I mean nothing wrong with a little competition!