Does Taco Seasoning Belong on Watermelon?

The Food Network recently posted a short video showing the best way to cut a watermelon.  That sounds TOTALLY innocent, right? 

Wrong.  It's making the Internet crazy.

So after the guy cuts the watermelon into spears, he sprinkles it with salt . . . and TACO SEASONING.

The main reason people are freaking out on Twitter is, more or less, who the hell puts taco seasoning on their watermelon?!

I mean growing up we use to have these lollipops that were mango and chili flavored but like taco and watermelon? IDK if I can get down with that!