College football season has begun, and SEC on CBS is engaging with SEC fans with the latest country music hit by Jason Aldean. This season's debut of SEC football coverage on CBS will begin at 2:30 p.m. Saturday with No. 2 Alabama playing at South Carolina, with Bard Nessler, Gary Danielson, and Jamie Erdahl handling coverage of the game. The message this year, intended to hype up SEC superfans, and marked by the release of Jason Aldean's single is "we back". SEC on CBS posted a teaser video for the avid football and country music fans on Twitter, saying, "Naturally, we've chosen Jason Aldean's "We Back" as our song for the season." The Crimson Tide is currently the favorite to win this weekend by 25 points.